ETS 2011: Meeting documents and video highlights now available!
We are pleased to inform you that an access page to meeting documents and video highlights related to the Eurovision TV Summit 2011 has been created.
EBU FTP ACCESS TO MEETINGS PRESENTATIONS
With regard to the Experts meetings, you can download documents from our FTP server by means of a log-in and password provided by the person in charge of each meeting.
If you do not have the login and password yet, you should receive them soon.
> http://www.eurovisiontvsummit.com/presentations-videos2011/
VIDEO PLAYERS FROM THE COMMON FOCUS DAY & EBUCONNECT
There are 2 players for the Common Focus Day conference where you can consult the clips from the Proud to Present session showing the various television programme genres produced by public broadcasters in 2010 and have access to the complete guest speakers’ speeches. You will also find 1 player for the EBUconnect Awards 2011 where you can watch the Awards 2011 in the different categories.
Please note that these players are restricted to EBU Members only (through the EBU lounge area) except the CFD speakers player which is public.
- Common Focus speakers player
> http://www.eurovisiontvsummit.com/cfd2011/ - Common Focus Proud to Present player
> http://www.eurovisiontvsummit.com/cfd2011-p2p-player/
EBUconnect 2011 Awards
> http://www.eurovisiontvsummit.com/ebuconnect-awards-2011-player
Annonce des lauréats des Prix EBUconnect 2011
Les meilleures promotions, campagnes marketing et conceptions TV de la radiodiffusion publique récompensées
Lucerne, le 6 mai 2011 – Les prix EBUconnect de l’Union Européenne de Radio-Télévision sont venus récompenser aujourd’hui les radiodiffuseurs de service public pour leurs œuvres créatrices des 12 derniers mois dans les domaines de la promotion télévisée, du marketing et de la conception.
Tous les Membres de l’UER peuvent participer aux prix EBUconnect. Pour l’édition 2011, l’UER a enregistré 350 candidatures de 24 pays. C’est la première fois que la participation est aussi forte. Après une première sélection, les œuvres restant en lice ont été projetées lors de la conférence EBUconnect. Les 160 participants ont ensuite voté pour les meilleures œuvres de neuf catégories.
Donna Byrne (RTÉ), présidente d’EBUconnect 2011, a déclaré : “Les œuvres présentées au concours de cette année étaient vraiment excellentes et impressionnantes de par leur qualité. Dans les neuf catégories âprement disputées, ce sont des œuvres de niveau mondial de par leur créativité qui ont été à juste titre récompensées. J’adresse mes sincères félicitations à tous ceux qui repartent chez eux avec un prix EBUconnect.”
EBUconnect est une conférence organisée sur deux jours qui présente des œuvres caractérisées par leur excellence et leur innovation, dans les domaines de la promotion à l’écran, de la stratégie de marque, du marketing, de la programmation des médias et de la conception. La popularité de cette conférence s’accroît tous les ans, et cette année, EBUconnect a fait le plein de participants. EBUconnect a lieu pendant le Sommet Eurovision TV*, l’événement le plus en vue, destiné aux radiodiffuseurs de service public.
Lauréats des Prix EBUconnect de cette année :
Meilleure promotion sportive :
Or : Stockholm Open, SVT (Suède)
Argent : Championnat du monde en Afrique du Sud, ZDF (Allemagne)
Meilleure promotion pour un programme documentaire ou d’actualité, ou un magazine d’information :
Or : Ma vie de sosie, France 5 (France)
Argent : Les otages français détenus en Afghanistan, France Télévisions (France)
Meilleure promotion pour une comédie ou un programme de téléréalité ou de divertissement :
Or : Concours de piano international Chopin, TVP Kultur (Pologne)
Argent : Le plus grand perdant, TV4 (Suède)
Meilleure promotion pour un film ou une fiction :
Or : Bande-annonce sur la mafia, France (France Télévisions)
Argent : Irene Huss, WDR (Allemagne)
Meilleure promotion pour la jeunesse :
Or : Ma nouvelle famille, MDR (Allemagne)
Argent : Promotion de chaîne pour les enfants, SVT (Suède)
Meilleure utilisation du son
Or : Soul of Music, YLE (Finlande)
Argent : Soraya, ARD Einsfestival (Allemagne)
Meilleure stratégie de marque pour une chaîne :
Or : Agriculture, chic, souplesse, racines, NDR (Allemagne)
Argent : Identité des Zoulous à l’antenne, TV2 (Danemark)
Meilleure campagne multimédia :
Or : Clips sur les sixties, Arte (France)
Argent : Die Deutschen II, ZDF (Allemagne)
Meilleure conception d’ensemble :
Or : Campagne sur les sixties, Arte (France)
Argent : Package de nouvelle conception, Arte (France)
The Common Focus Day welcomed over 300 delegates
The highlight of the Summit, the Common Focus Day, was attended by more than 300 delegates. 20/20 Vision – An eye opener (the theme of the day), provided a colourful and informative array of keynote speeches from the “movers and shakers” of the media world.
Opening speaker of the Common Focus day was internationally acclaimed teenage author and voice of youth, Adora Svitak, 13, who provided an insight into what younger audiences want from TV programming. Several speakers addressed Social TV and Interactive TV, and encouraged public broadcasters to create content that could be used to this end.
Organizer of the day Nicoletta Iacobacci, EBU Head of Multiplatform, commented:
“The ‘lean-back’ experience of watching television is being transformed into a ‘lean-forward’, experience expected by audiences, and public service media will provide it all.”
The “Proud to Present” sessions integrated throughout the day showcased the best in public service programming from the past year.
Those chosen were as follows:
Children: The Little Boy and the Beast (ZDF, Germany)
Intercultural: Lukaku’s School (VRT, Belgium)
Documentary: Position of the Stars (NPO, The Netherlands)
Entertainment: Our Stars for Oslo (NDR, Germany)
Education: Sex on the Map (UR, Sweden)
Fiction: Five Daughters (BBC, UK)
Multiplatform: In Therapie – A Social Media Experience (NPO, The Netherlands)
Branding: This Time for Africa (BBC/SRF/ZDF)
Music & Dance: The Vienna Philharmonic Orchestra performing the New York Concert and Schönbrunn Concert (ORF, Austria)
Format: The Farmer (DR, Denmark)
Science: Journey to the Core of Life (SWR/WDR/UR)
Jean Philip De Tender, Channel Manager from Belgian public broadcaster VRT, presented the acclaimed intercultural programme “Lukaku’s School”, a gritty, hard-hitting series about young people growing up in troubled areas of a big city and in the melting pot of a multicultural school.
De Tender says: “This series was a big success on primetime television, and particularly appealed to younger audiences, with viewing figures reaching 25%. We need to put programmes about diversity on primetime television in Europe. This series proves that it does work.”
Gerard Timmer, Chief Editor and Presenter at IKON, Dutch public broadcaster NPO’s educational channel, presented the international award-winning series “Position of the Stars”. A single shot style was used to film the trilogy, which documents the development of Indonesia between 1998 and the present. The technique involves recording scenes from different angles in one movement, without editing.
Gerard Timmer explains “This series has been aired all over Europe, Asia and America. Its success can be attributed to the pure, natural authentic stories which are captured in a single shot.”
Click here to access the photo gallery of the Common Focus Day
Public broadcasters select their favourite programmes at the Eurovision TV summit
Eurovision TV expert groups, made of European Broadcasting Union Members representing different TV genres, chose their favourite programmes which were then screened at the “Proud to Present” session of the Eurovision TV Summit, in Lucerne, Switzerland.Read the Press Release
Download the ETS 2011 participants list
We are delighted to announce that 400 PSB professionals have registered for the Eurovision TV Summit 2011! As always we have an array of participants from across Europe who will meet in Lucerne to discuss and debate the future of Public Service Broadcasting…
To find out more about who has registered please click here (.PDF) and you can view all the participants, their organisations and where they are coming from.
Check out the newly elected Experts Bureaus
On the 3rd of May, during the Eurovision Experts Meetings the following members were elected:
Eurovision Science & Education Experts including language producers
(Bureau and part of the programme group)
Charlotte Sifuert (UR, Sweden), Else Bro Thuestad (DR, Denmark), Banu Atay (TRT, Turkey),
Walter Sucher (ARD/SWR, Germany), Ann Julienne (FT, France), Bert Groenewood (NTR, The Netherlands),
Markus Nikel (RAI Educational, Italy), Ricardo Tomé (RTP, Portugal)
Eurovision Fiction Experts
(Bureau and programme group)
Nicole Jeanrenaud (EBU, Switzerland), Marina Blok (NTR, The Netherlands), Alberto Chollet (RTS, Switzerland), Jean-François Luccioni (FT, France), Maria Ribeiro (RTP, Portugal), Meltem Tumturk-Akyol (TRT, Turkey),
Liselott Forsman (YLE, Finland), Brigitte Dithard (SWR, Germany), Tone Ronning (NRK, Norway), Bettina Brinkmann (EBU, Switzerland)
Eurovision Children & Youth Experts
(Bureau)
Jan-Willem Bult (KRO, The Netherlands), Teresa Paxao (RTP, Portugal),
Julien Borde (FT, France), Sevilay Koray-Bozdemir (TRT, Turkey)
Ruurd Bierman a été réélu à la présidence du comité TV de l’UER
Lucerne, 3 May 2011 – Ruurd Bierman, from Dutch Public Broadcaster NPO, was re-elected chairman of the EBU Television Committee this afternoon in a vote that wrapped up the first day of the 17th EBU Television Assembly, in Lucerne, Switzerland. The EBU TV Assembly delivers a unique opportunity for TV Directors and decision-makers to discuss key ideas and strategies in television production and programming.
A simple show of hands meant sole candidate Ruurd Bierman was re-elected for his second term that will run for two years. He was voted by more than two thirds of the majority. The other 12 Committee places, including three vice chairmanships, were also filled.
Accepting the appointment, Ruurd Bierman said “Public Service Broadcasters have an important role to play in an increasingly fragmented society. If we are willing to adapt to the challenges of the digital world, I am sure we will fulfil our role with commitment and success.”
The new Committee will now be composed of:
Chairman: Ruurd Bierman, NPO (The Netherlands)
Vice Chairpersons: Riitta Pihlajamäki, YLE (Finland)
Jean Philip De Tender, VRT (Belgium)
Steve Carson, RTE (Ireland)
Committee: Sylvie Faiderbe, MFP (France)
Christian Blankenburg, ARD (Germany)
Fatima El Moumen, SNRT (Morocco)
Arne Helsingen, NRK (Norway)
Kate Phillips, BBC (UK)
Maria Nadolna, TVP (Poland)
Antonio Ribeiro, RTP (Portugal)
Ekaterina Orlova, RTR (Russian Federation)
Federico Llano, TVE (Spain)
As well as presenting Eurovision TV achievements in 2010 and goals for 2011, EBU’s TV Director a.i. Jørgen Franck presented Eurovision TV’s 10 core projects including the Eurovision Song Contest in Düsseldorf, taking place next week, and the subsequent Eurovision Young Dancers that will take place in Oslo on 24 June.
Anthony Rose, former Chief Technology Officer of YouView, also provided an inspiring keynote speech on ‘Public Service TV 2020′ highlighting how broadcasters should reinvent their TV channels into media services.
—————–
Press contact:
Karen Mazzoli, EBU Media Officer, Tel: +41 22 717 2415, Mobile: +41 79 752 4549, mazzoli@ebu.ch
Note to Editors:
About the EBU
The EBU serves 85 national media organizations in 56 countries in and around Europe. It represents its Members and promotes the values and distinctiveness of public service media in Europe and around the world. The Eurovision and Euroradio networks deliver news, sports, events and music to EBU Members and other media organizations. Services to Members range from legal advice, technical standardization and development to coproduction and exchange of quality European content. For more information about the EBU: www.ebu.ch
Il ne vous reste que 24 heures pour vous inscrire!
L’enregistrement en ligne se termine demain jeudi 28 avril ! Et nous sommes maintenant à 5 jours du Sommet Eurovision TV.
NE SOYEZ PAS EN RETARD, INSCRIVEZ VOUS MAINTENANT ! ETS 2011 – Enregistrement en ligne
Eurovision Children’s Drama Series screenings
Eurovision Children’s Drama Series “Lost” reaches millions of children worldwide.
See interview with series Executive Producers Beryl Richards…
The Children’s Drama Series, “Lost”, is a unique opportunity to reach millions of children all over the world. The stories feature children actively overcoming many challenges and are made in a variety of genres, from action adventure to comedy and fantasy. Participation in this coproduction means a broadcaster produces a single 15-minute film, and then in exchange can receive the whole series with films from countries as diverse as The Netherlands, Japan and Egypt. Films are made to high professional standards and have won many international film awards. Beryl Richards, the series Executive Producer will introduce the “Lost” series. After each film coproducers will have the opportunity to discuss the content and at the end of the day select the ones they chose for broadcast.
“Enjoy the new series; meet the filmmakers who shot the films and the executive producer who leads the work. Be inspired and share your views”.
Eurovision Children’s Drama Series “Lost” opportunity to reach millions of children worldwide
(Beryl Richards, ITW ETS 2010)
La liste des Participants 2011
Le Sommet Eurovision TV 2011 rassemblera cette année plus de 400 participants ! A l’instar des précédentes éditions, se sont des participants venus de toute l’Europe qui se réuniront à Lucerne pour discuter et débattre de l’avenir de la radiodiffusion de service public.
Pour connaitre la liste des participants 2011 cliquez ici (.PDF): vous aurez ainsi une vue d’ensemble des personnes accréditées, de leur organisation et de leur pays.
Au plaisir de vous voir à Lucerne !
Eurovision Access Services Experts
New technologies for better quality: SiMAX Sign Language Translation using an Emotional Avatar…
Besides quality of movement, emotional expressions are key in creating comprehensive translations into sign language for deaf people. We will describe how this can be achieved quickly and cost effectively by reusing translations, utilising self-learning concepts and cloud-services. By Dr. Georg Tschare, Managing Director signtime.tv
You can find out more about this project by attending the Meeting.
Click here to download the latest version of the agenda Eurovision Access Services Experts meeting (.PDF).
Eurovision Children & Youth Experts
Greg Childs, Director/Executive producer and Creator of CBBC and CBeebies at the BBC will lead the day. ..
Greg Child will kick off the meeting with a talk on “Children’s Channels in a Changing Media Landscape” which will be followed by case studies from 8 children’s channels.
All speakers are now confirmed for the morning session focusing on 10 dedicated European Children’s channels.
Find out about their broadcast schedules, branding strategies, crossmedia elements, main competitors, what their key programmes are as well as the challenges they face while addressing particular age-ranges!
CLAN TV / Spain | Federico Llano |
CBBC & CBeebies / UK | Adrian Mills |
Ki.Ka / Germany | Sebastian Debertin |
NRK Super / Norway | Nils Stokke |
VRT Ketnet / Belgium | Catherine Castille |
Gulp & Yoyo / Italy | Giovanni Castiglioni |
SVT B/ Sweden | Helena Persson and Bella Stjerne |
NRK Super / Norway | Nils Stokke |
TRT Coçuk / Turkey | Sevilay Koray |
NL Film | Diede In’t Veld |
Studio 100 | Hans Bourlon |
The Foundation | Steven Andrew |
Find out more about the speakers
Prior to the lunch break, Damien Ottet/7 Street Productions will tell us everything about the exciting children & family Entertainment format he produced: the Magic Circus Show! Over 40 children aged 7–14, selected in a rigorous selection procedure in their home countries, came to Geneva to perform acts reflecting the rich and diverse circus traditions of Europe under one big top. This will be the opportunity to find out about the casting sessions, the production of the show, the logistics involved and the exciting backstage atmosphere.
The afternoon will be dedicated to formats and how some of the children’s programmes formats have travelled across Europe and the World. The first presentation will be a case study on the very successful Dutch fiction series ‘Spanges’ and how this was adapted on SF, followed by a presentation on “House of Anubis”, a Belgian format which has travelled to the US. Finally an analysis of the UK gameshow “Escape from Scorpion Island”.
Nous sommes fiers de vous présenter
La session “Nous sommes fiers de vous présenter”…
Public broadcasters select their favourite programmes at the Eurovision TV summit
Eurovision TV expert groups, made of European Broadcasting Union Members representing different TV genres, chose their favourite programmes which were then screened at the “Proud to Present” session of the Eurovision TV Summit*, in Lucerne, Switzerland.
They were asked to pick what they felt were the highest quality, most innovative and most inspiring programmes produced over the year in 11 different TV genres.
Those chosen were as follows:
Children: The Little Boy and the Beast (ZDF, Germany)
Intercultural: Lukaku’s School (VRT, Belgium)
Documentary: Position of the Stars (NPO, The Netherlands)
Entertainment: Our Stars for Oslo (NDR, Germany)
Education: Sex on the Map (UR, Sweden)
Fiction: Five Daughters (BBC, UK)
Multiplatform: In Therapie – A Social Media Experience (NPO, The Netherlands)
Branding: This Time for Africa (BBC/SRF/ZDF)
Music & Dance: The Vienna Philharmonic Orchestra performing the New York Concert and Schönbrunn Concert (ORF, Austria)
Format: The Farmer (DR, Denmark)
Science: Journey to the Core of Life (SWR/WDR/UR)
Jean Philip De Tender, Channel Manager from Belgian public broadcaster VRT, presented the acclaimed intercultural programme “Lukaku’s School”, a gritty, hard-hitting series about young people growing up in troubled areas of a big city and in the melting pot of a multicultural school.
De Tender says: “This series was a big success on primetime television, and particularly appealed to younger audiences, with viewing figures reaching 25%. We need to put programmes about diversity on primetime television in Europe. This series proves that it does work.”
Gerard Timmer, Chief Editor and Presenter at IKON, Dutch public broadcaster NPO’s educational channel, presented the international award-winning series “Position of the Stars”. A single shot style was used to film the trilogy, which documents the development of Indonesia between 1998 and the present. The technique involves recording scenes from different angles in one movement, without editing.
Gerard Timmer explains “This series has been aired all over Europe, Asia and America. Its success can be attributed to the pure, natural authentic stories which are captured in a single shot.”
The Common Focus Day running order now available!
You are now able to view the complete Common Focus Day schedule, including all the timings and a run down of the Proud to Present sessions online…
To view this schedule click here.
4 May: Presentation of the best programmes from 2010!
The Proud to Present session is an extremely popular part of the Eurovision TV Summit and is integrated throughout the Common Focus day.
It provides a fabulous presentation of clips from the best Public Service Broadcasting programmes in the various television genres from 2010.
Eurovision TV connects several executives from an array of expert Groups. All these groups have chosen, what they found to be the best, high quality programme produced by the members over the past year. Each Expert Group have chosen what they would be most ‘Proud to Present’.
From 2010 the following programmes have been selected :
For Children & Youth : The Little Boy and the Beast (ZDF)
Education : Sex on the map (UR)
Entertainment : Our Star for Oslo (NDR)
Fiction : Five Daughters (BBC)
Eurovision Multiplatform: In Therapie- A Social Media Experience (NPO)
Eurovision Branding: This Time for Africa (BBC/SRF/ZDF)
Format : The Farmer (DR)
Intercultural : Lukaku’s School (VRT)
Music & Dance : The Vienna Philharmonic orchestra performing the NYC and Schönbrunn concert (ORF)
Documentary : Position of the stars (NPO)
Science : Journey to the core of life (SWR/WDR/UR)
Make sure to register for the Eurovision TV Summit 2011 and don’t miss out on this year’s ‘Proud to Present’!
To Read more on the day and see the agenda here
New technologies for better quality!
3 May: Eurovision Access Services Experts
Unlike subtitling, audiodescription is substantially more expensive for several reasons:
• The authoring is more ambitious.
• In many countries, voicing is done by professional speakers in dubbing studios.
• The process is more complex
So where does that leave smaller countries…
Small countries cannot afford such a service or they offer a very limited number of programs with audiodescription. This is the reason why SWISS TXT – an enterprise of public television in Switzerland – was watching out for cheaper solutions and did some trials with speech synthesis. At the beginning, almost no one could believe that audio description with speech synthesis was feasible. But it is!
You can find out more about this project by attending the Meeting.
Click here to download the latest version of the agenda
Eurovision Access Services Experts meeting (.PDF).
Do you know what you are worth?
5 & 6 May: EBUconnect
No matter how good your promo, it’s not going to work unless you see this session!
The EBUconnect session, “Do You Know What You Are Worth?” will provide you with the tools to give your individual promotions and overall marketing mix maximum impact!
Increased effectiveness and efficient use of airtime will enable your programme to get the ratings it deserves, or your brand campaigns achieve greater standout and engagement.
To maximise the relevance of this media planning workshop, WE NEED YOU!
We encourage questions and invite requests for particular areas of interest that you would like covered. Please do not hesitate to send your submissions to Alan at: alan@j-wmedia.com.
The session will be presented by Alan James and Jo Wilkinson.
A leading expert in media planning after a quarter of a century at the BBC and in the Advertising Industry, Alan is the co-founder of James & Wilkinson Media (JWM) which he recently launched with Jo Wilkinson, a former colleague at the BBC. Jo also has extensive experience at Sky Broadcasting and inthe UK advertising industry.
JWM is a unique Company in the broadcast arena, providing specific on-air media planning consultancy, strategy and training for broadcasters globally, helping them to realise the true potential of their valuable promotional airtime. They specialise in helping broadcasters improve the effectiveness of their own self-promotional marketing at a strategic & media portfolio level as well as at a hands-on implementation & channel break level.
Time to take your work to the next level!
“THIS TIME FOR AFRICA”
Contributions from ZDF, SRF and BBC
How did the fascinating South African setting inspire Creatives around Europe? A journey inside and “behind the scenes” of the most exciting promotional campaigns to see how they’ve been conceived and executed.
MAKING A ROYAL CONNECTION
Speaker: Fredrik Marklund, project manager SVT Communication
Once upon a time a princess who decided to get married and a fairy was selected to broadcast the event… The Royal wedding was held on 19 June 2010 and SVT, the Swedish Public Service Broadcaster was selected as host broadcaster. The wedding was in addition to a state event a unique moment in Swedish history and an attracted much attention all over the world. For the communication team at SVT the goal was set to win the audience race before the actual wedding. The marketing for the wedding started on February 12 and in March SVT dedicated a weekly program slot with different royal programs. But how should SVT handle all this when you cannot take stand for or against the monarchy? This was a different journey for SVT and it proved impossible to deal with the wedding as a regular and consistent campaign. In this session we will tell you about leaks and media strategies, and how pre programming may complicate marketing and promotion.
OUR WORLD IN STEREOSCOPIC 3D
Speakers: Andrzej Wojdala, ORAD France and Mike Poirier, Teranex Systems
Sooner or later we could all be heading for a future in 3D.
What shall we do with our archives in good old 2-dimensional formats?
What will our promo packaging look like?
Constructors of stereoscopic devices will explain and demonstrate the challenge, their solutions and results. The plenary session is dedicated to an illustrated introduction. The following workshop gives the opportunity to watch examples and results in real time.
Putting ideas into practice
5 May: Sessions
We have the inspiration from the Common Focus Day but how to reach our goals?
A specially designed day of sessions will be held on 5 May, and will provide knowledge sharing in all genres and cross-genres…
TED OpenTV project
The Session will focus on the agreement that EBU signed with TED Conferences to provide EBU Members with free access to TEDTalks.
TV@Games
Matt Costello will demonstrate how game strategy can be applied to projects and programmes to connect with younger audiences.
Cultural Diversity Showcase
Frans Jennekens, Chairman of Eurovision Intercultural and Diversity group will lead us through the best of Diversity on European TV channels.
Distributing Creativity, Innovation and Design
Josephine Green, advisor to European Futures Research and platforms will challenge us through her framework of “Pyramids to Pancakes” to think and act differently in our world if we are to prosper and flourish.
Multiplatform Storytelling
In a time of radical change of programme creation and where interactivity is becoming a reality, Ian Ginn and Alison Norrington will focus on audience behaviour and the connected generation.
Factual Programmes campaigning
Producers of ambitious documentary series which have produced and promoted on an international scale through various platforms will tell us about their campaigns.
Connected TV
Anthony Rose, with his invaluable experience of creating the iPlayer and the YouView platform, will discuss the digital TV living room of the future focussing on content.
Prepare to be inspired…
4 May: Common Focus Day
We are pleased to announce the complete line up of Common Focus Day speakers.
This year we are hosting an exciting array of speakers who will present a variety of cutting edge subjects.
The Common Focus Day pays tribute best public service broadcasting programmes from 2010.
In addition to the Common Focus Day Speakers, the Proud to Present Session, an extremely popular part of the event, is interspersed throughout the Common Focus Day. “Proud to Present” is a fabulous presentation of the highlights of the best in public service programming from 2010 at the Common Focus Day of the Eurovision TV Summit.
Speakers
FROM SCREEN TO SCREEN: Rob McIntosh
Rob is a Creative Director at frog design and a renowned expert for brand and digital lifestyle. Originally from California, he joined the Munich studio of frog in 2009. Before, Rob has worked in senior creative positions for many global brands including Apple, BMW, J.Crew and L’Oreal/Lancome. He has also been in direction roles in the design agency world such as Razorfish and most recently as Lead Brand Consultant to BMW Group Designworks USA.
Rob will focus on:
- The future of media consumption
- Interactive behaviors
- Forecast on how TV/broadcast can engage with their audiences in the future
- TV/multiplatform interfaces of tomorrow
THINKING INTERACTIVE: Scott Seaborn
Scott is Head of Mobile Technologies at Ogilvy Group UK and Co-Chairman for the UK Mobile Marketing Association. He has worked in advertising for 15 years and with mobile for the past 10. Over the past 3 years Scott’s work with mobile technology has won more than 15 awards including a recent Cannes Lion for a mobile application. He began his career in radio then he worked with internet and digital disciplines before concentrating on mobile.
Scott will focus on:
- The future of Mobile Communication.
- Who is the audience of today and who be the connected generation of tomorrow?
- The reality of being connected today and how to predict how TV/broadcast can connect back with mobile.
- TV/broadcast MUST begin to embed total, seamless interactivity and strategize what social media can do.
AUGMENTED REALITY – WHAT’S IN IT FOR TV?: Maarten Lens-Fitzgerald
Maarten has been an Internet professional since 1993, helping national and international companies take their first steps online and developing Web 2.0 strategies and campaign concepts. In 2007 he brought his expertise to the mobile industry, co-founding Mobile Monday Amsterdam and later SPRXmobile with Raimo van der Klein and Claire Boonstra. In 2008 Maarten was diagnosed with cancer and became known as Patient 2.0, sharing all his experiences through the social Web and via his blog MaartensJourney.com. Maarten declared himself Ex-Patient 2.0 in the summer of 2009 as SPRXmobile launched Layar, of which he is now General Manager.
Maarten will focus on:
- Augmented Reality, what is it and what it can do today.
- Impact of AR in everyday life.
- Extending audience experience with content on their mobile devices while watching television.
- Imagine TV content for the future.
TALKING ABOUT MY GENERATION: Adora Svitak – Opening Speaker
Adora Svitak is from Redmond, Washington, and could read and write simple words by the age of 2½, wrote short stories at 4 and, at 13, is already a published author, an accomplished speaker and the youngest individual to receive the prestigious NEA Foundation Award for Outstanding Service to Public Education. This prize has previously been awarded to former President Bill Clinton and Title IX advocate Billie Jean King. It is a great honour to have Adora Svitak as a guest speaker at the Common Focus Day at the Eurovision TV Summit. She is an inspiration to children and adults alike.
Adora will focus on:
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TANGIBLE FUTURE VISION OF MULTI-SENSORY MOBILE COMMUNICATION: Fabian Hemmert
Fabian is a design researcher, born and raised in Germany. During his studies towards an M.A. degree in Interface Design, he worked for Nintendo of Europe and Marvel Comics. He is currently finishing his PhD at the Design Research Lab at the Berlin University of the Arts, in cooperation with Deutsche Telekom Laboratories. His thesis focuses on new ways of interacting with technology.
Fabian will focus on:
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DEEP MEDIA, IMMERSIVE STORYTELLING, WHAT NEXT?: Ian Ginn
Ian is a creative producer and educationist with 20 years experience in the entertainment and digital media industries. He started to research multi-platform storytelling in 2004, working with students from 2007 in various medialabs on transmedia prototypes and production models. He mentors producers and mediamakers in various countries on developing their projects and in 2010 he founded the Transmedia Learning Network.
Ian will focus on:
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THE ROAD AHEAD: Orvar Säfström
Orvar is one of Sweden’s most popular film reviewers and video game journalists. He hosted Filmkrönikan on the Swedish television network SVT from 2003 to 2006. He writes and lectures on gaming, produces symphonic concerts with game music and has written a book on the subject. He has also spoken in the Swedish parliament at a seminar on gaming. Orvar is also a former member of the Swedish death metal band Nirvana 2002.
Orvar will focus on:
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PLAYING WITH TV: Matt Costello
Matt is an innovator and creator of many award-winning games for children, including the landmark Aladdin’s Mathquest for Disney, and the acclaimed A Cartoon History of the Universe (Putnam) as well as games based on the PBS animated series Cyberchase. His best-selling and award-winning work across all media has meshed game play, technology and story. He is the writer and creator of groundbreaking TV, novels, nonfiction books, and games in both U.S. and U.K.
Matt will focus on:
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IS SOCIAL TV THE FUTURE?: Andrea Saveri
Andrea, a former research director of Institute for the Future, is a foresight and strategy developer helping companies to apply insights from futures research and emerging technologies to develop strategy and market opportunities. Recently, she created a 2020 forecast of the future context for education, including a map of key trends driving change, disruptive innovation areas, and implications for re-designing public learning systems.
Andrea will focus on:
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THE DIGITAL LIVING ROOM: Damien Marchi
Damien Marchi is a Digital Emmy Award winner, Banff Award winner, media strategist and architect with more than 10 year experience in bridging the digital media, broadcast media and branded entertainment worlds. As Vice-President, Production Damien is part of the senior management team of FMX, FremantleMedia’s digital hub. His role consists primarily at supporting FremantleMedia’s excellence in the creation, commercialization and production of new media formats. This involves overseeing the production of brandfunded online shows in the UK and US as well as sitting across the companyʼs digital activities at a pancontinental European level. Prior to joining FremantleMedia, Damien had the joy of being among the few people who pioneered and shaped the cross-media and multi-platform genre across Europe.
Damien will focus on:
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ROLE OF TV IN DIGITAL LIFE?: Tom Scott
Tom is a young geek comedian and semi-professional pirate. He worked with BBC One and Channel 4. He is a well known speaker focusing on how technology is influencing, changing, and possessing our daily life.
Tom will focus on:
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Click here to download the latest version of the Common Focus Day programme: CF programme (.PDF)
Go to the Common Focus Day page: Common Focus 2011
5 mai: participez aux sessions!
Une journée spécialement conçue pour discuter et débattre des sujets abordés lors de la journée Point Commun du mercredi. Inscrivez-vous à ces sessions et venez partagez vos points de vue !
Toutes les sessions ont lieu au Radisson, le jeudi 5 mai:
09h30-10h30
Dan Hon présentera l’application d’une logique de jeu au contenu TV (“gamification”) et les idées qui sous-tendent ce concept très actuel. La “gamification”est un mot à la mode, mais implique-t-il vraiment de repenser les jeux télévisés ? Il désigne en réalité l’application d’une stratégie et d’une approche du contenu axées sur le jeu. De nos jours, les téléspectateurs en veulent plus. Ils veulent être récompensés et recherchent activement les occasions de se manifester et de participer. Cette session mettra en lumière un certain nombre d’exemples qui montrent que l’on peut rendre le contenu télévisé plus attrayant pour tous les téléspectateurs.
Session distribuer la créativité, l’innovation et le design
Avec des expressions nouvelles et au moyen de paradigmes, Josephine Green Conseillère auprès de “European Futures” et de plateformes de recherche, analysera et décomposera la période detransformation que nous vivons en tant que société humaine, période qui revêt une importance primordiale. Dans le cadre de son allocution “Des pyramides aux pancakes”, elle nous mettra au défi de penser et d’agir différemment dans notre monde, si nous voulons prospérer et nous épanouir.
Session “Promouvoir les programmes factuels”
Comment promouvoir aujourd’hui les programmes factuels ? On ne peut plus se contenter d’annoncer les programmes dans la presse écrite nationale et d’en faire la publicité. La question est de savoir comment promouvoir, à l’échelle internationale, des programmes pensés pour l’international, pour les médias internationaux Les producteurs de séries documentaires ambitieuses, dont la production et la promotion sont réalisées dès leur lancement au niveau mondial et sur diverses plateformes, nous parlent de leurs campagnes promotionnelles .
11h30-12h30
Anthony Rose, qui a participé à la création de l’iPlayer et de la plateforme YouView, possède une expérience très précieuse. Il débattra du futur de la télévision. Les discussions ne seront pas techniques ; elles se concentreront sur le contenu, les stratégies, les comportements et l’expérience des utilisateurs. Un tour d’horizon passionnant de l’avenir de ce qu’il convient d’appeler la “TV connectée”
Session “La diversité culturelle dans tous ses états”
Le reflet de la “diversité culturelle” des sociétés dans lesquelles nous vivons est devenu une priorité, dans tous les genres de programmes. De nombreux efforts ont été consentis et des résultats importants ont été obtenus, non seulement au niveau des programmes d’actualité et des programmes factuels en général, mais aussi des programmes de fiction, de divertissement et des émissions pour enfants. Frans Jennekens, Président du Groupe Eurovision de la diversité culturelle, nous présentera ce qui se fait de mieux, en termes de diversité culturelle, sur les chaînes de télévision européennes.
14h00-15h00
Cette session mettra en lumière l’accord signé entre l’UER et TED Conferences, permettant aux Membres de l’UER d’accéder gratuitement à TEDTalks. Les radiodiffuseurs sont non seulement autorisés à diffuser les débats, mais aussi à créer des programmes qui tournent autour de ces débats, en faisant par exemple appel à des animateurs locaux pour présenter ou conclure les discussions. Cet accord correspond bien aux valeurs du service public, dans la mesure où il contribue à apporter à un large public des connaissances et des informations de qualité.
Session “Narration multiplateforme”
Nous assistons actuellement à un changement radical dans la manière dont est créé et distribué le divertissement. La télévision perd son rôle prédominant et il est indispensable, pour les radiodiffuseurs, d’inclure différentes formes de technologie interactive dans leurs programmes, en utilisant des stratégies narratives non linéaires et en tirant pleinement parti de tous les outils de médias disponibles. Cette session, qui réunira notamment Ian Ginn et Alison Norrington, se concentrera sur le comportement du public et de ce qu’il convient d’appeler la “Generation Connected”.
Cliquez ici pour télécharger le programme des sessions: Sessions schedule (.PDF)
4 May: The Common Focus Day – an impressive line-up of speakers
Over the past two weeks we have been pleased to announce both the young geek comedian and semi-professional pirate, Tom Scott and Claire Tavernier, Executive Vice President of FMX.Both will be talking at this year’s Common Focus Day, on how technology is influencing, changing, and possessing our daily life. Don’t miss out!
At this year’s Common Focus Day we will identify and debate new ways of capturing the attention of audiences from topics such as Multiplatform Storytelling, the Gamification of TV, The Digital Living Room, Augmented Reality – What’s on it for TV? and Thinking Interactive.
In addition to striving for the new, we uphold the tradition of the Common Focus Day by paying tribute to best public service broadcasting programmes from 2010. The Proud to Present Session, an extremely popular part of the event, is interspersed throughout the Common Focus Day. “Proud to Present” is a fabulous presentation of the highlights of the best in public service programming from 2010 at the Common Focus Day of the Eurovision TV Summit.
Speakers
TALKING ABOUT MY GENERATION: Adora Svitak – Opening Speaker
Adora Svitak is from Redmond, Washington, and could read and write simple words by the age of 2½, wrote short stories at 4 and, at 13, is already a published author, an accomplished speaker and the youngest individual to receive the prestigious NEA Foundation Award for Outstanding Service to Public Education. This prize has previously been awarded to former President Bill Clinton and Title IX advocate Billie Jean King. It is a great honour to have Adora Svitak as a guest speaker at the Common Focus Day at the Eurovision TV Summit. She is an inspiration to children and adults alike.
Adora will focus on:
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TANGIBLE FUTURE VISION OF MULTI-SENSORY MOBILE COMMUNICATION: Fabian Hemmert
Fabian is a design researcher, born and raised in Germany. During his studies towards an M.A. degree in Interface Design, he worked for Nintendo of Europe and Marvel Comics. He is currently finishing his PhD at the Design Research Lab at the Berlin University of the Arts, in cooperation with Deutsche Telekom Laboratories. His thesis focuses on new ways of interacting with technology.
Fabian will focus on:
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DEEP MEDIA, IMMERSIVE STORYTELLING, WHAT NEXT?: Ian Ginn
Ian is a creative producer and educationist with 20 years experience in the entertainment and digital media industries. He started to research multi-platform storytelling in 2004, working with students from 2007 in various medialabs on transmedia prototypes and production models. He mentors producers and mediamakers in various countries on developing their projects and in 2010 he founded the Transmedia Learning Network.
Ian will focus on:
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THE ROAD AHEAD: Orvar Säfström
Orvar is one of Sweden’s most popular film reviewers and video game journalists. He hosted Filmkrönikan on the Swedish television network SVT from 2003 to 2006. He writes and lectures on gaming, produces symphonic concerts with game music and has written a book on the subject. He has also spoken in the Swedish parliament at a seminar on gaming. Orvar is also a former member of the Swedish death metal band Nirvana 2002.
Orvar will focus on:
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PLAYING WITH TV: Matt Costello
Matt is an innovator and creator of many award-winning games for children, including the landmark Aladdin’s Mathquest for Disney, and the acclaimed A Cartoon History of the Universe (Putnam) as well as games based on the PBS animated series Cyberchase. His best-selling and award-winning work across all media has meshed game play, technology and story. He is the writer and creator of groundbreaking TV, novels, nonfiction books, and games in both U.S. and U.K.
Matt will focus on:
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IS SOCIAL TV THE FUTURE?: Andrea Saveri
Andrea, a former research director of Institute for the Future, is a foresight and strategy developer helping companies to apply insights from futures research and emerging technologies to develop strategy and market opportunities. Recently, she created a 2020 forecast of the future context for education, including a map of key trends driving change, disruptive innovation areas, and implications for re-designing public learning systems.
Andrea will focus on:
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THE DIGITAL LIVING ROOM: Claire Tavernier
Claire is the Executive Vice President of FMX, a newly created division of FremantleMedia responsible for developing and producing personalised and participatory media entertainment across platforms enabled by emerging technology. In her role as Senior Vice President, UK and Germany for FremantleMedia Licensing Worldwide Claire worked on developing new business models in order to exploit some of FremantleMedia’s major brands on and off-line.
Claire will focus on:
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ROLE OF TV IN DIGITAL LIFE?: Tom Scott
Tom is a young geek comedian and semi-professional pirate. He worked with BBC One and Channel 4. He is a well known speaker focusing on how technology is influencing, changing, and possessing our daily life.
Tom will focus on:
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Click here to download the latest version of the Common Focus Day programme: CF programme (.PDF)
Go to the Common Focus Day page: Common Focus 2011
5 May: Join the day of Sessions
Have you ever wanted to get to grips with some of the most up to date and relevant topics for today’s audiences? The newly designed days of sessions at this year’s Summit allow you to do just that.Explore topics such as the gamification of TV, Multiplatform storytelling and connected TV in a way that is easy to digest. Below is a small taster of some of the sessions to give you an idea of what you can expect by attending one or more of the 7 sessions on offer at the Summit this year. Enjoy:
Session “TV@Games” Thursday 5 May 09:30-10:30
Matt Costello will present the “Gamification of TV” and the ideas that underpin this very current concept. Although Gamification is currently a buzz-word that might imply repurposing games on TV; it actually refers to applying a gameplay strategy and approach to your content. Audiences today want more, want to be rewarded and actively look out for opportunities to be engaged and participate. The session will focus on examples of how to make TV content more appealing for all audiences.
Session “Connected TV” Thursday 5 May 11:30-12:30
Anthony Rose, with his invaluable experience of creating the iPlayer and the YouView platform, will discuss TV of the Future. The discussion won’t be technical; it will focus on content, on strategies, on behaviours and on user experience. An exciting insight into the future of Connected TV!
Session “TED Open TV Project” Thursday 5 May 14:00-15:00
This session will focus on the agreement that EBU signed with TED Conferences in order to provide EBU Members with free access to TEDTalks. Broadcasters have permission not only to air the talks, but also to create programmes around them — for example, using local hosts to introduce or wrap up the talks. This agreement fits in well with public service values in bringing quality knowledge and information to wide audiences.
Session “Multiplatform Storytelling” Thursday 5 May 14:00-15:00
We are currently experiencing a moment of radical change in the way that entertainment is created and distributed. TV is losing its predominant role and it is becoming mandatory for broadcasters to embed various forms of interactive technology in their programmes utilizing non-linear narrative strategies and all available media tools. In order to engage all audience-types this session with Ian Ginn and Alison Norrington will focus on audience behaviour and Generation Connected.
Session “Factual Programmes Campaigning” Thursday 5 May 09:30-10:30, Radisson / Schirmer
How can we promote factual programmes today? It’s not just about announcing and advertising programmes in our national written press anymore. The question is: how do we globally promote programmes which we globally conceive for global media? The producers of ambitious documentary series which have been from the very start produced and promoted on an international scale through various platforms tell us about their campaigns.
Session “Cultural Diversity Screening” Thursday 5 May 11:30-12:30, Radisson / Schirmer
Reflecting “Cultural Diversity” of the societies we are living in has become a priority through all genres. A lot has been tried, and a lot has been achieved, not only in news or in factual programmes in general, but also in fiction, entertainment and childrens programmes. Frans Jennekens, the Chairman of the Eurovision Intercultural and Diversity Group, will lead us through the best of Diversity on European TV channels.
Distributing Creativity, Innovation and Design 09.30-10.30 Radisson
Through refreshing terms and paradigms, Josephine Green, advisor to European Futures and Research platforms, will explore and articulate the critical period of transformation that we as a human society are experiencing. Through her framework of Pyramids to Pancakes, she challenges us to think and act differently in our world if we are to prosper and flourish.
Her work explores the need for and the emergence of new social and cultural narratives and their societal, technological and organizational contexts and consequences. Josephine demonstrates the very real need to nurture new growth areas, to decentralize the main functions of Strategy, Research, Innovation and Design, distribute creativity and embrace complexity through new organizational, cultural and leadership models.
Josephine believes it is critical, especially now, for us to embrace the fact that while we know what and where we have come from, we don’t know where and what we are going to. There are no rule books for the next age so we must collectively invent and create our futures. Josephine’s work and tools offer ways of looking at and tackling this historical task.
Click here to download the latest version of the Sessions schedule: Sessions schedule (.PDF)
3 May: Eurovision Children & Youth Experts
Greg Childs, the Director of the famous Children’s Media Conference which takes place in early summer each year, will be our moderator for the day. All speakers are now confirmed for the morning session focusing on 10 dedicated European Children’s channels. Find out about their broadcast schedules, branding strategies, crossmedia elements, main competitors, what their key programmes are as well as the challenges they face while addressing particular age-ranges!
CLAN TV / Spain | Federico Llano |
CBBC & CBeebies / UK | Adrian Mills |
Ki.Ka / Germany | Sebastian Debertin |
NRK Super / Norway | Nils Stokke |
VRT Ketnet / Belgium | Catherine Castille |
Gulp & Yoyo / Italy | Giovanni Castiglioni |
SVT B/ Sweden | Helena Persson and Bella Stjerne |
TRT Coçuk / Turkey | Sevilay Koray |
Find out more about the speakers
Prior to the lunch break, Damien Ottet/7 Street Productions will tell us everything about the exciting children & family Entertainment format he produced: the Magic Circus Show! Over 40 children aged 7–14, selected in a rigorous selection procedure in their home countries, came to Geneva to perform acts reflecting the rich and diverse circus traditions of Europe under one big top. This will be the opportunity to find out about the casting sessions, the production of the show, the logistics involved and the exciting backstage atmosphere…
Read More
5 & 6 May: EBUconnect invites you on a journey
Can you change attitudes and get more people to start paying their TV-license in 2011? This is just one of the questions to be tackled in the most recently announced EBUconnect sessions “From chasing to saying thank you” and “Dual screens, not duelling screens”.These sessions will discuss how broadcasters are increasingly enabling their audience to not just participate but also shape a show.
FROM CHASING TO SAYING THANK YOU
Speaker: Per Leander, Head of Communication at Radiotjänst
How do you get people to accept paying a bill? Can you change attitudes and get more people to start paying their TV-license in 2011? Radiotjänst in Sweden has made just that journey, transforming peoples outlook towards the TV-license into something much more positive. In addition the Image of Radiotjänst has successfully changed from an authority that collects money with force to a body that provides the funding for free and independent media. Using viral, TV and other media ,the campaigns spread has been enormous. More than 45 million unique visitors have seen the viral campaign alone. The work has won many awards for including the Gold in Eurobest and Bronze in Cannes Lions. In this session you will be taken on the journey. Per Leander works as Communication Director at the Swedish authority for collecting license fee - Radiotjänst. He has been responsible for the re-branding of Radiotjänst.
DUAL SCREENS, NOT DUELLING SCREENS
Speaker: Alex Huzzey, Planning Director at Red Bee Media
Dual screens, not duelling screens. How broadcasters can benefit from viewers’ eyes on another device.
Increasingly, audiences are multi tasking whilst watching TV. A recent Harvard Business Review article reported a study which shows that people squeeze 12 hours of media exposure a day into 9 hours.
Rather than see this multi-tasking audience as a threat, broadcasters need to see this trend as an opportunity.
This session argues that dual-screen viewing shouldn’t necessarily take audience attention away from TV content. We know that TV audiences will be dual-screening, but they don’t necessarily have to be online shopping or updating their Facebook on their second screen. Instead, promoting and providing content for dual screens can provide broadcasters with larger audiences to shows and deepen audience engagement and loyalty. Audiences can be watching and participating in content from the broadcaster on the main screen and a secondary device simultaneously.
The presentation will be packed with examples from around the world. We’ll explore the NBC online CRM tool which enables NBC to reward loyalty to their shows by incentivising fans to check-in to NBC shows. We’ll showcase the social media promotion for the US show Bad Girls Club on Oprah Winfrey’s Oxygen Network. By promoting the show with and without social media on the East and West coast, the network proved the impact that social viewing had on increasing ratings. And, we look at how increasingly broadcasters are enabling their audience to not just participate in shows but also shape a show. Seven Days, a reality documentary screened by Channel 4 asked their audience online which ‘characters’ they wanted to see more or less of each week.
Click here to access the EBUconnect page: EBUconnect 2011
3 May: Eurovision Science & Education Experts
SHARE EXPERIENCES and NETWORK by attending the next Eurovision Science & Education meeting: new programmes, high profile speakers, and the latest trends in science and education. Enjoy the inspiration and take part!
The Programme Group delegates and the Chairmanship are working hard to offer you an inspiring and attractive meeting on 3 May. Here are a few examples:
- Nino Cirone, Director, Broadcast Research Limited (UK), will tell you about the 10 things you need to know about viewers. A quick guide to the motivations of viewers, triggers and elements that prompt viewing, together with some trends emerging in the media world.
- Public service broadcasters in many countries are faced with shrinking budgets, while of course maintaining or even increasing high-quality programme standards. The Challenges and Changes session will present successful ways to cope with the issue.
- Still much to learn around Organizing your Science & Education Cross Media Lab with Mark Atkin, Director Crossover Labs (UK)
- What are the consequences of new media and technology for educational broadcasters? The session New Media are Changing the World of Education will give you the answers you may be looking for, along with practical examples.
- If you didn’t have the chance to attend the latest big events in the Science & Education sectors, don’t miss the Tokyo to Dresden session, which will give you summaries from delegates and jury members and highlights of the best programmes.
- And of course, parallel sessions for language producers.
If you haven’t registered yet, we encourage you to do so now and to join us at this inspiring event. The 2011 Eurovision Science & Education Experts Group meeting is an exclusive opportunity to meet and mingle with PSB colleagues from other countries.
Go to the Eurovision Science & Education Experts including Language Producers page: Eurovision Science & Education Experts 2011
5 May: Come and join the TED OpenTV project
A special session with Bruno Giussani, TED European director, to learn more about this opportunity has been organized for Members on 5 May. The EBU has an agreement with TED’s TEDtalks to provide all EBU Members with free access to TEDTalks. Broadcasters will have permission not only to air the talks, but also create programmes around them…
EBU Members including RAI (Italy) , UR (Sweden), and DR (Denmark) are already broadcasting the talks. There is no limit on the number of EBU Members that can join. The content is free so we are encouraging more Members to take this unique opportunity to have access to large volumes of quality and informative content. This agreement fits in well with public service values in bringing quality knowledge and information to wide audiences.
Launched in May 2010, the TED Open TV Project allows EBU members to air TEDtalks for free, provided they follow basic guidelines (no editing, interrupting or showing commercials during the talks). Licensed broadcasters will have permission not only to air the talks, but also create programs around them – for example, using local hosts to introduce or wrap up the talks. It’s truly open-source TV.
What are TEDTalks?
Delivered at the annual conferences, the TEDTalks are short, inspired talks from the world’s most creative thinkers, ranging from 3-18 minutes each. They’re captured on video and distributed online, for free. TED speakers are architects, artists, musicians, inventors, entrepreneurs. Nearly 700 TEDTalks have been posted online on a wide range of subjects (www.ted.com for more information).
Go to the TED OpenTV project session page: TED OpenTV project
5 & 6 May: EBUconnect
An exciting programme is in place for two days of innovation, creativity and excellence. To wet your appetite please learn more about the following two presentations:
● We are not reinventing the wheel: Promotions across the decades, from the 1930’s to the present day! But what, in 70 years has changed? Not as much as you might think!
● Creative Globalization: A showcase of creative work from around the globe
CREATIVE GLOBALIZATION
This presentation looks at broadcasters from around the world and examines how we should always provoke, always connect and always deliver for better promotions and branding. Examples drawn from global broadcast markets will provide international insights into trends and styles and provide reference to local markets to help us challenge the status quo and deliver ‘more’ for audiences. Presented by Nikki Bentley, Group Head of Marketing & Client Services at BDA.
WE ARE NOT RE-INVENTING THE WHEEL
The Victorians reached a stage when they declared with pride – “There is Nothing Left to Invent”. History and fate have a knack of demolishing grandiose statements in spectacular ways!
Today, we think we are at the pinnacle of promotion and marketing expertise, wake up call – so did the admen brilliantly portrayed in the Emmy award winning drama “Madmen”.
But the 1960’s are only one part of a story that goes back, in TV terms, to the 1930’s. If you think that no Promotion could survive from so long ago, think again! In this session we will explore a creative jungle that starts with the oldest known TV Promotion in the world, and goes all the way to the latest cutting edge techniques that will lead us into the next decade. Along the way we will encounter surprising and little seen campaigns that define ‘excellence’, and a few surprising facts!
EBU
Delegates will want to see this session because:
“We want to see work” is the most common demand from delegates, this session full-fills that demand with an inspiring demonstration of where we’ve been, where we are, and where we are going. From the nostalgia of the past, to the future we have yet to encounter, a lot of examples, a little humour, and a mass of inspiration!
Presented by Jim Booth, Creative Director RTE Ireland.
Click here to access the EBUconnect page: EBUconnect 2011
4 May: Common Focus Day Speakers: “20/20 Vision – an eye opener”
We have now announced 5 cutting-edge speakers for the Common Focus Day on 4 May on 20/20 Vision-an eye opener. The latest two are Matt Costello and Orvar Säfström…
We will identify and debate new ways of capturing the attention of audiences from topics such as Multiplatform Storytelling, the Gamification of TV, The Digital Living Room, Augmented Reality – What’s on it for TV? and Thinking
Interactive.
In addition to striving for the new, we uphold the tradition of the Common Focus Day by paying tribute to best public service broadcasting programmes from 2010. The Proud to Present Session, an extremely popular part of the event, is interspersed throughout the Common Focus Day. “Proud to Present” is a fabulous presentation of the highlights of the best in public service programming from 2010 at the Common Focus Day of the Eurovision TV Summit.
Speakers
TALKING ABOUT MY GENERATION: Adora Svitak – Opening Speaker
Adora Svitak is from Redmond, Washington, and could read and write simple words by the age of 2½, wrote short stories at 4 and, at 13, is already a published author, an accomplished speaker and the youngest individual to receive the prestigious NEA Foundation Award for Outstanding Service to Public Education. This prize has previously been awarded to former President Bill Clinton and Title IX advocate Billie Jean King. It is a great honour to have Adora Svitak as a guest speaker at the Common Focus Day at the Eurovision TV Summit. She is an inspiration to children and adults alike.
Adora will focus on:
- Giving a real description of the young generation
- Suggesting how to improve the education system
- Explaining how she and her friends connect online (how this makes them more
connected with the world ‐ how they get news quicker) - Revealing how her friendships and connections are amplified by learning from
each other online
TANGIBLE FUTURE VISION OF MULTI-SENSORY MOBILE COMMUNICATION: Fabian Hemmert
Fabian is a design researcher, born and raised in Germany. During his studies towards an M.A. degree in Interface Design, he worked for Nintendo of Europe and Marvel Comics. He is currently finishing his PhD at the Design Research Lab at the Berlin University of the Arts, in cooperation with Deutsche Telekom Laboratories. His thesis focuses on new ways of interacting with technology.
Fabian will focus on:
- Innovation in the Pocket – a Design Research Perspective
- A new tactful mobile experience
- How can we make Telecommunication more Emotional
- Digital Things, Beings and Objects
DEEP MEDIA, IMMERSIVE STORYTELLING, WHAT NEXT?: Ian Ginn
Ian is a creative producer and educationist with 20 years experience in the entertainment and digital media industries. He started to research multi-platform storytelling in 2004, working with students from 2007 in various medialabs on transmedia prototypes and production models. He mentors producers and mediamakers in various countries on developing their projects and in 2010 he founded the Transmedia Learning Network.
Ian will focus on:
- The necessity of these multi-platforms to engage both the kids and the
generation Connected - Creating stories in a cross platform world
- How and what public service media could gain from immersive storytelling and
participatory media - The do’s and don’ts of Transmedia
THE ROAD AHEAD: Orvar Säfström
Orvar is one of Sweden’s most popular film reviewers and video game journalists. He hosted Filmkrönikan on the Swedish television network SVT from 2003 to 2006. He writes and lectures on gaming, produces symphonic concerts with game music and has written a book on the subject. He has also spoken in the Swedish parliament at a seminar on gaming. Orvar is also a former member of the Swedish death metal band Nirvana 2002.
Orvar will focus on:
- Why broadcasters shouldn’t jump on every new trend and technology
- The Future of PSBs: consequences of making “mistakes” in designing strategies
and setting priorities - Learning the lesson for a strong public service media in the future
- Solutions for envisioning and creating the social TV of the future
PLAYING WITH TV: Matt Costello
Matt’s is an innovator and creator of many award-winning games for children, including the landmark Aladdin’s Mathquest for Disney, and the acclai
med A Cartoon History of the Universe (Putnam) as well as games based on the PBS animated series Cyberchase. His best-selling and award-winning work across all media has meshed game play, technology and story. He is the writer and creator of groundbreaking TV, novels, nonfiction books, and games in both U.S. and U.K.
Matt will focus on:
- The gamification process of TV content
- Encouraging audience interactions and building communities in order to facilitate another level of entertaining
- Game mechanics for creating experiences (is audience participation what builds lasting relationships and brand loyalty?)
- Allowing audiences to enter into the narrative from different entry points and at different stages throughout the timeline of the story
… more speakers will be announced soon
Click here to download the latest version of the Common Focus Day programme: CF programme (.PDF)
Go to the Common Focus Day page: Common Focus 2011
Eurovision Language Producers – Call for Proposal
As you know already, in 2011 the Eurovision Language Producers meeting will again be integrated into the Eurovision Science & Education meeting to take place in Lucerne on Tuesday 3 May 2011.
In order for us to prepare the Language Sessions, please do not wait too long to send us your proposals for the screenings and pitching sessions.
SCREENINGS:
To present your latest programmes (production or adaptation), please send by 1st April 2011 at the latest the completed model form (annexe1) to Jan van Holsteyn (Jan.van.Holsteyn@ntr.nl) and to Karen Simha (simha@ebu.ch).
Download annexe 1: Screening Model: Annexe 1 (.PDF)
PITCHING SESSION:
To present new projects and to find coproduction partners, fill in the following form (annexe 2), and send it back to Jan van Holsteyn (Jan.van.Holsteyn@ntr.nl) and to Karen Simha (simha@ebu.ch), by 1st April 2011 at the latest.
Download annexe 2: Coproduction Model: Annexe 2 (.PDF)
Please contact us if you wish any further information.
Go to the Eurovision Science & Education Experts including language producers page: Eurovision Science & Education Experts 2011
Programme of the Common Focus Day
The following agenda at a glance is not final and subject to change. Please check back frequently as more information (including speakers) is added to the agenda.
“20 / 20 Vision – an eye opener”: Applying cutting-edge applications to deliver content through all possible cracks.
An exciting line-up of innovative and inspiring speakers will be announced in the lead up to May so stay tuned.
Proud to Present Session: The Proud to Present session, an extremely popular part of the event, is integrated throughout the day. It provides a fabulous presentation of clips from the best Public Service Broadcasting programmes in the various television genres from 2010.
Click here to download the latest version of the Common Focus Day programme: CF programme (.PDF)
Go to the Common Focus Day page: Common Focus 2011
La journée “Point Commun”
Plus de 300 délégués ont participé à cette journée “Point Commun” du 4 mai 2011
The highlight of the Summit, the Common Focus Day, was attended by more than 300 delegates. 20/20 Vision – An eye opener (the theme of the day), provided a colourful and informative array of keynote speeches from the “movers and shakers” of the media world.
Opening speaker of the Common Focus day was internationally acclaimed teenage author and voice of youth, Adora Svitak, 13, who provided an insight into what younger audiences want from TV programming. Several speakers addressed Social TV and Interactive TV, and encouraged public broadcasters to create content that could be used to this end:
- ADORA SVITAK: TALKING ABOUT MY GENERATION
- FABIAN HEMMERT: TANGIBLE FUTURE VISION OF MULTI-SENSORY MOBILE COMMUNICATION
- IAN GINN: DEEP MEDIA, IMMERSIVE STORYTELLING, WHAT NEXT?
- ORVAR SÄFSTRÖM: THE ROAD AHEAD
- MATT COSTELLO: PLAYING WITH TV
- ANDREA SAVERI: IS SOCIAL TV THE FUTURE?
- DAMIEN MARCHI: THE DIGITAL LIVING ROOM
- TOM SCOTT: ROLE OF TV IN DIGITAL LIFE?
- SCOTT SEABORN: THINKING INTERACTIVE
- MAARTEN LENS FITZGERALD: AUGMENTED REALITY – WHAT’S IN IT FOR TV?
- McINTOSH ROB: FROM SCREEN TO SCREEN
Organizer of the day Nicoletta Iacobacci, EBU Head of Multiplatform, commented:
“The ‘lean-back’ experience of watching television is being transformed into a ‘lean-forward’, experience expected by audiences, and public service media will provide it all.”
The “Proud to Present” sessions integrated throughout the day showcased the best in public service programming from the past year.
Those chosen were as follows:
Children: The Little Boy and the Beast (ZDF, Germany)
Intercultural: Lukaku’s School (VRT, Belgium)
Documentary: Position of the Stars (NPO, The Netherlands)
Entertainment: Our Stars for Oslo (NDR, Germany)
Education: Sex on the Map (UR, Sweden)
Fiction: Five Daughters (BBC, UK)
Multiplatform: In Therapie – A Social Media Experience (NPO, The Netherlands)
Branding: This Time for Africa (BBC/SRF/ZDF)
Music & Dance: The Vienna Philharmonic Orchestra performing the New York Concert and Schönbrunn Concert (ORF, Austria)
Format: The Farmer (DR, Denmark)
Science: Journey to the Core of Life (SWR/WDR/UR)
Jean Philip De Tender, Channel Manager from Belgian public broadcaster VRT, presented the acclaimed intercultural programme “Lukaku’s School”, a gritty, hard-hitting series about young people growing up in troubled areas of a big city and in the melting pot of a multicultural school.
De Tender says: “This series was a big success on primetime television, and particularly appealed to younger audiences, with viewing figures reaching 25%. We need to put programmes about diversity on primetime television in Europe. This series proves that it does work.”
Gerard Timmer, Chief Editor and Presenter at IKON, Dutch public broadcaster NPO’s educational channel, presented the international award-winning series “Position of the Stars”. A single shot style was used to film the trilogy, which documents the development of Indonesia between 1998 and the present. The technique involves recording scenes from different angles in one movement, without editing.
Gerard Timmer explains “This series has been aired all over Europe, Asia and America. Its success can be attributed to the pure, natural authentic stories which are captured in a single shot.”
Click here to access the photo gallery of the Common Focus Day
Thursday 5 May & Friday 6 May: EBUconnect
Join this very successful annual conference highlighting innovation, creativity and excellence of Multiplatform Broadcasters.
EBUconnect is a very successful annual conference under the auspices of the European Broadcasting Union. It brings together about 140 professionals from Public Service Broadcasters for a packed two day schedule highlighting innovation, creativity and excellence of Multiplatform Broadcasters on topics including Branding, Marketing, Promotions, Continuity & Presentation, Design, Media Planning and the use of Social Media.
Click here to access the EBUconnect page: EBUconnect 2011
3 mai: Réunions des groupes d’experts
Création de réseaux, partage d’informations et décisions sur les prochaines productions…
Join the Eurovision Experts meetings!
Experts Meetings:
- Children & Youth
- Fiction
- Science & Education Experts incl. Language Producers
- Access Services
- Intercultural & Diversity Group
EBU Management Meeting:
Wednesday 4 May: Common Focus Day
The Common Focus Day will have a revamped format and will focus on the future of Public Service Broadcasting, delving into how to engage and entertain new generations in an immersive way: “20/20 Vision – an eye opener”.
The Common Focus Day is a world-class conference providing keynote speeches from the movers and shakers of the media world. The day provides a unique opportunity for networking with public service media experts. The theme of the Common Focus Day 2011 is:
20/20 Vision – an eye opener
This year the Common Focus Day will have a revamped format and will focus on the future of public service broadcasting, delving into how to engage and entertain new generations in an immersive way: 20/20 Vision – an eye opener.
An exciting line-up of innovative and inspiring speakers will introduce a variety of cutting-edge subjects through the eyes of a younger generation.
Not to be missed, the most recent winner of the NEA Foundation Award, 13-year-old child prodigy Adora Svitak, will speak about the role her generation plays in the future of broadcasting. We will identify and debate new ways of capturing the attention of audiences from topics such as Multiplatform Storytelling, the Gamification of TV, The Digital Living Room, Augmented Reality – What’s on it for TV? and Thinking Interactive.
Learn how to use cutting-edge applications to deliver content through all possible cracks!
In addition to striving for the new, we uphold the tradition of the Common Focus Day by paying tribute to best public service broadcasting programmes from 2010. The Proud to Present Session, an extremely popular part of the event, is interspersed throughout the Common Focus Day.
In the past the Common Focus Day has had the honour and pleasure of welcoming speakers such as director Jean-Claude Carrière, media personality Sir Terry Wogan, composer Ennio Morricone, director Jean-Jacques Annaud, war photographer Phil Bye, cinematographer Billy Williams, YouTube director Patrick Walker, and many more.
Adora Svitak – Opening Speaker
Adora Svitak is from Redmond, Washington, and could read and write simple words by the age of 2½, wrote short stories at 4 and, at 13, is already a published author, an accomplished speaker and the youngest individual to receive the prestigious NEA Foundation Award for Outstanding Service to Public Education. This prize has previously been awarded to former President Bill Clinton and Title IX advocate Billie Jean King.
It is a great honour to have Adora Svitak as a guest speaker at the Common Focus Day at the Eurovision TV Summit. She is an inspiration to children and adults alike.
Jørgen Franck – Host
Eurovision TV Director a.i.
Jørgen Franck will be the host of this Common Focus Day.
Jørgen Franck, a Danish national, took office as Director ad interim of Eurovision TV on 1 January 2010. Jørgen’s career has followed a double track as he spent two decades as a classical musician, playing the principal oboe in the Danish Radio Sinfonietta, before he took advantage of his Masters degree in Law to occupy the post of Head of Legal Affairs at Danish broadcaster DR. He was CEO of the Nordmagi TV project founded by public service broadcasters in four Scandinavian countries to facilitate the production of pan-Nordic programming for children. This multi-facetted knowledge of the public service broadcasting business led to the jump to the EBU and Eurovision TV
in 2002 as right hand to the EurovisionTV Director.
Click here to access the Common Focus Day page: Common Focus 2011
Thursday 5 May: Sessions & Screenings
A newly designed special day of sessions will be held on 5 May putting the inspiration which we have received during the Common Focus day into practice showing us how we can reach our goals.
Sessions:
- TED OpenTV project
- TV@Games
- Cultural Diversity Showcase
- Distributing Creativity, Innovation and Design
- Connected TV
- Multiplatform Storytelling
- Factual Programmes campaigning
Screenings:
Eurovision TV Summit YouTube Channel live!
In order to give you a glimpse of what to expect at this year’s Eurovision TV Summit, a YouTube channel has been launched today where you can view clips of EBU Members discussing exciting topics related to public service broadcasting and, of course, the future of TV. In addition to this, and to really get you in the mood, you will soon also be able to find sneak previews of guest speakers due to present at the Summit.
This really is an invaluable insight into how members view the Summit and a good way to get to grips with the latest opinions on the topics that will be presented. A great resource to keep informed in the build up to May!
Click on the video below to see Ruurd Bierman from NPO The Netherlands discuss how he views the Summit as an “opportunity to meet the most inspiring people in PSB’s”.
ETS official YouTube channel:
http://www.youtube.com/user/EurovisionTVchannel
Inscription en ligne
IL NE VOUS RESTE QUE 2 SEMAINES pour profiter de l’offre promotionnelle!
Pour vous inscrire au sommet, cliquez ici pour accéder au formulaire en ligne : >> ETS 2011 – Formulaire d’inscription en ligne
Les frais de participation sont les suivants :
- CHF 175.- pour les membres pendant l’offre promotionnelle (jusqu’au 31 mars 2011)
- CHF 350.- pour les membres après le 31 mars 2011.
- CHF 350.- pour les non-membres et les producteurs.
Besoin d’informations supplémentaires ?
Contactez directement Eurovision TV :
eurovisiontv@ebu.ch
Tél. : +41 22 717 22 16
A propos du Sommet 2011
Le Sommet a été repensé pour permettre aux délégués d’en tirer pleinement parti, compte tenu de trois grands objectifs : débattre, inspirer et découvrir…
Le Sommet Eurovision TV est devenu une manifestation incontournable pour les professionnels des médias de service public. Il leur donne en effet une occasion unique de nouer des contacts et d’assister à des réunions et conférences passionnantes, sur des sujets qui les intéressent.
Organisé par le Département Eurovision TV de l’UER du 2 au 6 mai 2011, à Lucerne, en Suisse, le Sommet Eurovision TV rassemble des experts, des décideurs et des intervenants représentant tous les secteurs et genres des médias de service public. Il s’articule autour de réunions d’experts, de conférences et de sessions spécialisées. La Journée “Point commun”, qui a lieu en milieu de semaine, constitue le point d’orgue de cet événement. Cette année, le Sommet a été repensé pour permettre aux délégués d’en tirer pleinement parti, compte tenu de trois grands objectifs : débattre, inspirer et découvrir.
Le thème du Sommet 2011 est: TÉLÉVISION DE SERVICE PUBLIC, HORIZON 2020 : L’AVENIR QUE NOUS CRÉONS
EBUconnect Awards 2011
EBUConnect showcases the best in EBU Members’ work in on-screen promotion, presentation, marketing and design. All EBU members are eligible to enter the awards but upload is possible only until March 17th 2011.
Broadcasters are eligible to enter material that they have produced, or that has been produced for them by a third party. Agencies may not enter the awards directly, in such cases work must be entered by the Broadcaster concerned.
All material entered must have been shown on your channel after March 1, 2010.
EBUconnect AWARDS 2011 opens in nine categories:
1. Best Sports Promo
Any promo/campaign for sports programming, event or season. Maximum duration of entry 120 seconds.
Maximum of 2 versions/examples from the same campaign.
2. Best Documentary, News or Current Affairs Promo
Any promo/campaign for documentary, news or current affairs. Maximum duration of entry 120 seconds.
Maximum of 2 versions/examples from the same campaign.
3. Best Comedy, Reality or Entertainment Promo
Any promo/campaign for a comedy, reality or entertainment programme, including family entertainment, quiz shows, talent shows, live or music shows, sitcoms, comedy sketch shows or stand-up. Maximum duration of entry 120 seconds. Maximum of 2 versions/examples from the same campaign.
4. Best Movie or Drama Promo
Any promo/campaign for a movie or drama, home produced or acquired. Maximum duration of entry 120 seconds.
Maximum of 2 versions/examples from the same campaign.
5. Best Children’s/Young People Promo
Any promo campaign for a programme or event aimed at people under 18 years old. Maximum duration of entry 120 seconds. Maximum of 2 versions/examples from the same campaign.
6. Best Use of Audio
Any promo/campaign with outstanding sound design (music, sound effects etc). Maximum duration 120 seconds. Maximum of 2 versions/examples from the same campaign.
7. Best Channel Branding
Any combination of up to 5 on-air elements used to brand a new channel, launched after Jan 1 2010. May include any elements you deem signifi cant. Minimum 2, maximum 5 related spots. Maximum duration of each spot: 60 seconds.
8. Best Multimedia Campaign
Any campaign for a programme or event which used at least two different types of Media (TV, Radio, Print, Online etc).
Minimum 2, maximum 5 related items from the same campaign. Maximum duration of each spot 60 seconds.
9. Best Design Package
Any combination of elements (excluding programme title sequence) used to brand an event, programme strand or series. May include TV, Print or Online elements. Minimum of 2, maximum of 5 related spots.
The date of the first broadcast needs to be explicitly stated.
To take part in 2011 EBUconnect competition you have to upload your competition video(s) to the tpc //crosedia platform. Please send your contact details (name, e-mail and telephone number) to juerg.kaeser@tpcag.ch.
You will receive an e-mail containing your personal login and the //crosedia URL along with a user manual describing how to upload video.
Video can be uploaded in the following containers, codecs and formats:
Container: AVI, DNxHD, DV, MPEG-4, MXF,
QuickTime
Codecs: AVC Intra 100, DNxHD, DV, H264,
MPEG-2, XDCAM 4:2:2 HD 50
All entries for video and scenic categories must be submitted in 16:9 formats.
If you are entering more than one category, then you must assemble the entries for each category on a separate upload. (ie: all “Best Channel Branding” entries on a single upload, all “Best Sports Promo” entries on another upload, and so on).
With your individual login it is possible to view your uploaded video trailer and until the entry deadline it is also possible to delete the video trailer on the platform and upload a new one. Make sure that your video and audio are of transmission quality.
Upload is possible from January 17th 2011 until March 17th 2011.
For further questions or in case of problems e-mail juerg.kaeser@tpcag.ch
Please note:
• All submissions become the property of the EBU to be used at their discretion in connection with EBUconnect and as part of the material distributed to participants of the Eurovision Summit. All relevant permissions and copyrights
are assumed to be cleared by the entrant.
• The EBU are not able to return any materials submitted for entry.
• Translations: Due to the international composition of the judging panels, we must request that all non-English language on-air entries provide English subtitles for judging purposes.
EBUCONNECT AWARDS 2011
Award Terms & Conditions
Submission Instructions
For questions about the categories and other requirements:
Anne Brochot
brochot@ebu.ch
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